创建个人品牌的重要性

Do you have social media accounts dedicated to your professional career? 当你用谷歌搜索你的名字时，会出现什么? 

Your answer to these questions will depend on whether or not you’ve spent time developing your personal brand. 花时间在网上建立专业形象, you can leverage your social platforms and content to help your target audience get to know you and your expertise. 

This article will talk about the power of personal branding and how it can enhance your career.

什么是个人品牌?

Personal branding is the process of creating and establishing your public persona for a target audience. When curating a personal brand, you have to consider how you communicate with your audience online. Personal branding helps your audience know what to expect from your presence. 社交媒体是个人品牌的关键元素, but only when the persona you present is backed up and confirmed by your behaviors.

Your personal brand should also let people know what you stand for, 你的目标, 值, 目的, 和边界. Sharing articles and observations or anecdotes through social media or a website can help reinforce your truth by showing your story instead of telling it. 个人可以使用LinkedIn等平台, Instagram, 脸谱网, 激情风暴, 或者他们自己的个人品牌网站, depending on the field they are in and their personal preferences. 例如, an influencer may use Instagram as their main platform for personal branding while a sales representative may use LinkedIn as their main platform. Individuals can also have their brand across multiple platforms. 

个人品牌的一个重要元素是真实性. It can be off-putting when someone presents themselves one way on social media or in their workplace and then behaves entirely differently in other areas of their life.

为什么个人品牌如此重要?

A personal brand comes with many benefits that can affect your career in a positive way. 以下是个人品牌很重要的5个原因: 

个人品牌建立信任和信心

Creating an online reputation creates trust and helps you establish credibility. When it comes to thriving in a competitive environment, both of these elements are critical. Personal branding can act as a platform to quickly build connections with confidence and trust—ideally making it easier for clients, 客户, 或者让同事觉得和你一起工作很舒服. One of the easiest ways to build these two qualities is to be genuine and authentic. You will see a large amount of growth on your platform after you start engaging with your audience in a trusted way. The most important way to do this is to be true to yourself, your expertise, and your experiences. 不要试图成为别人. 

个人品牌建立你的专业知识

Creating a personal brand isn’t limited to making yourself trustworthy and confident; it can also help you become more authoritative in your field of expertise. 第一印象很重要, so being strategic when it comes to presenting yourself online can pay off because your audience will remember you for what makes you valuable and unique.  Plan out what you are going to share and when you’re going to share it. 当创建一个成功的个人品牌, people will know to come to you about matters in your expertise.

个人品牌可以帮助你建立更多的关系

There can only be so many one-on-one conversations we can have with our audience, which limits the amount of people we can actually reach out to and build genuine relationships with. 

在网上建立个人品牌可以解决这个问题. A personal brand allows you to have more one-to-many conversations, allowing you to publish blog posts on social media posts and have a larger audience listen and interact with your content. 

扩大你正在建立的关系, it is important to create content on your platforms for your audience to read and interact with. 

个人品牌可以建立一致性

个人品牌建立在基调上的一致性, content, 消息传递, 的声音, 以及你传达给观众的整体形象. A personal brand that stays consistent across online and offline platforms helps your audience get to know you and trust you and helps keep your focus on 你的目标, 值, 目的, 和边界.

尽管一致性很重要, a personal brand can also be a life-long project that is allowed to evolve.

个人品牌可以让你的个性闪耀  

Your personal brand is where you can set yourself apart from the crowd and tell your story however you want to. 个性是使每个人独特和令人难忘的东西, and it’s important to show your personality in your personal brand. 

Letting your personality shine will help you find the people that resonate with your ideals and 值. 不管你的项目是什么, 你们卖的是什么产品, 或者其他你擅长的, 记住你对听众的影响.

为什么个人品牌对科技从业者很重要?

When it comes to personal branding for individuals in the tech industry, 拥有一个品牌可以让你的目标受众研究你, 了解你的经历, 并了解你是什么. This is especially for individuals looking to change jobs or work as consultants for different organizations. Sometimes, you need more than a single LinkedIn page with your education and work history. You may also want to establish a website or an Instagram page where you share personal anecdotes that relate to your professional career or share articles that you’ve been reading and find inspiring.  Building a brand will help you establish credibility and have your audience already familiar with your 值, 目标, 在你进入房间之前体验一下. 

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